British Airways customers can now meditate their way to a more relaxing flight, thanks to a new in-flight entertainment channel in partnership with meditation app Headspace that’s being offered on the airline’s long-haul routes.
The Headspace video channel features content designed to help travellers unwind in the air by practicing meditation and mindfulness exercises.
Guided by Headspace co-founder Andy Puddicombe, each exercise focuses on a different topic, such as enabling stressed parents and anxious travellers to feel happier and more relaxed, or to overcome jet lag; there are even several guides designed specifically for children to create moments of stillness and calm, or to encourage happiness.
“We know our customers really value making the most of their time on our aircraft, and the new Headspace channel on our in-flight entertainment system offers them a fantastic way to make their flight more fulfilling and relaxed,” said Troy Warfield, British Airways’ director of customer experience.
Puddicombe said the specially-curated content has been designed to enhance every stage of the journey – before, during and after the flight – with specific exercises to help passengers feel relaxed, refreshed and recharged.
“It is also an opportunity to learn a beneficial new skill – something you can use at your destination and beyond – for a healthier and happier life.”
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